Fortis Meshulash
An album redesign in three parts
The project
A redesign of Rami Fortis’s three-part album, made together with Fortis himself.
The project includes a box set of three records, three cassettes and accompanying booklets, all designed around the songs and stories that make up the album. The goal was a visual and physical experience that keeps Fortis’s musical world going beyond listening.
Concept
Past, present and future.
The concept moves between past, present and future, following the album’s three parts. The visual language draws on Renaissance and Baroque painting, combining digital collage, hand lettering and dense compositions full of images and symbols taken from the songs.
Gradual discovery
Every opening reveals another layer of the story, until the painted world turns out to be a photo set, with Fortis standing behind it. The density of detail invites you to look again, and to find something new every time.
- 01The cover: a painted world
- 02Open it, and the painting continues
- 03Another layer: lights and a camera
- 04The whole picture: a photo set, with Fortis behind it
The record box
The record box opens into three parts, each one continuing the album’s visual world. Images from the songs mix with recurring details that change along the story, so the design reveals itself step by step.
The booklets
The booklets carry the concept into an accordion fold, combining the lyrics with three-dimensional pop-up elements. Image and text weave into each other and add one more layer of discovery, and of physical experience.
Pop-up, accordion fold, handwritten cover.
The cassettes
The three cassettes follow straight on from the record box, each one standing for one part of the album. The images run across all three and form a single continuous composition.
